Even as someone who has been pitching for a while, I find this newsletter to be so helpful!
I'd be really curious to learn your insights regarding timelines for pitching around specific events. I'm new to pitching gift guides/things revolving around a specific day and haven't yet found a perfect formula for how far in advance to reach out or when to send final follow-ups.
This is so great to hear! Thank you, Dana! Love your question too. We are writing about gift guide pitching later this month and will be sure to address this!
Thanks for this amazing breakdown! I'm planning a summer event for interior designers, architects, stylists, influencers, journalists etc in LA! Is this a little old school for PR? Hoping to highlight the great work my architect client is doing and other female entrepreneurs in the space!
Hi Amy! Sometimes old school PR events are great! That said, because turnout is always a bit unpredictable (especially in LA), it helps to have multiple co-hosts / people involved who are spreading the word to their contacts. We also recommend defining the success of the event by more than just who shows up. If you can get some good social media buzz and content from the event, like photos you can repost later or share with local press, and if the event provides an opportunity to make an initial intro to press/influencers who you can follow up with later, then it can definitely be worthwhile.
Even as someone who has been pitching for a while, I find this newsletter to be so helpful!
I'd be really curious to learn your insights regarding timelines for pitching around specific events. I'm new to pitching gift guides/things revolving around a specific day and haven't yet found a perfect formula for how far in advance to reach out or when to send final follow-ups.
This is so great to hear! Thank you, Dana! Love your question too. We are writing about gift guide pitching later this month and will be sure to address this!
Thanks for this amazing breakdown! I'm planning a summer event for interior designers, architects, stylists, influencers, journalists etc in LA! Is this a little old school for PR? Hoping to highlight the great work my architect client is doing and other female entrepreneurs in the space!
Hi Amy! Sometimes old school PR events are great! That said, because turnout is always a bit unpredictable (especially in LA), it helps to have multiple co-hosts / people involved who are spreading the word to their contacts. We also recommend defining the success of the event by more than just who shows up. If you can get some good social media buzz and content from the event, like photos you can repost later or share with local press, and if the event provides an opportunity to make an initial intro to press/influencers who you can follow up with later, then it can definitely be worthwhile.