Welcome! We’re Carla and Kathryn, Co-Creators of All You Need Method.

We are PR and brand strategy consultants based in Houston and Los Angeles. We first met over a decade ago when Kathryn joined Carla’s New York-based PR agency, CMN PR. Since then, we’ve worked together in different ways, but always with the same passion: helping brands tell their stories and grow in a way that feels true to them.

Between us, we have 30+ years of experience in PR, social media, and brand strategy, working with some of the most recognizable brands out there. We’ve helped our clients build brands that reflect their unique vision, cultivate a loyal following, and land press in outlets like The Wall Street Journal, Vogue, Domino, Fast Company, Southern Living, Forbes, and The New York Times, to name a few.

But what really lights us up? Working with solopreneurs, businesses of one, and small-but-mighty teams.

We know firsthand that building a business can be exciting, but also overwhelming and isolating—especially when you’re doing it on your own. And while hiring a team or bringing on consultants isn’t always an option in the early days, that doesn’t mean you have to figure it all out alone.

Here on Substack, we share free resources like our Monthly Check-In. For those who want to go deeper, paid subscribers get:

• How to Pitch series, where we dive into the specifics of landing top-tier press

• Hot Topic PR Lesson, where we give strategic advice on topics from telling your brand story to working with media and more

We’re so excited to be part of your journey.

Carla & Kathryn

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