14 Post Ideas for 14 Weeks of Summer 🌴
+ join our summer post challenge!
If you’re in a content rut and wondering how to stay afloat on social media this summer, this is for you!
We’re all about simplifying, especially when you’re the one running both social media and your business. It’s a lot, but it can be manageable if you set an attainable goal and stick with it.
If you are scrambling to find time to post, here is our very minimal content prep recommendation:
Outline 1 post a week for all of summer.
Yes, just 1 post a week on whichever platform you are active on, whether it’s Instagram, TikTok, or Substack.
There are 14 weeks between Memorial Day and Labor Day, so that’s 14 posts total. You can do this, and we will too!
Join our 14 Post Summer Challenge
Let’s do this together! If you want to participate, simply drop your Instagram handle in a comment below and tag us @allyouneedmethod in your posts so we can follow along and reshare.
To get you started, we’re listing 14 summer content ideas below. Use these as thought starters and write down more specific ideas based on what you have coming up. Be sure to incorporate key dates and upcoming moments for your business, like holidays, events, sales, partnerships, giveaways, launches, etc.
We hope this is helpful! Stay tuned for more planning tips next week.
💙 Carla & Kathryn
p.s. download our free Summer 2025 Prioritization Worksheet to get clear on where to focus your time and energy this summer!
14 Weeks of Summer - Content Ideas
1. Kick Off to Summer
Post Idea: Share how you're embracing the season: travel plans, shopping lists, new goals, or favorite summer rituals and traditions.
Caption inspo: “Summer starts now! Here’s what we’re looking forward to…”
2. Seasonal Favorites
Post Idea: A flat lay, Reel, or carousel of your favorite summer products, tools, or creative inspirations.
Caption inspo: “A few things we’re reaching for on repeat this season…”
3. Summer in Progress
Post Idea: A photo dump or Reel of real life right now: work/life, behind the scenes, travel.
Caption inspo: “Snapshots from a summer in progress: slow mornings, creative afternoons, and everything in between.”
4. Meet the Maker / Founder Feature
Post Idea: Personal intro, a day in your life, or a creative moment at work.
Caption inspo: “Hi, I’m NAME, and here’s a little more about me…”
5. Fan Favorite
Post Idea: Highlight a best-seller, most saved post, or most-loved product/service.
Caption inspo: “You all can’t get enough of this one, and we get it…”
6. In the Wild
Post Idea: UGC or styled shoot: show your work being used or worn out in the real world. If you are a content creator or expert without a product, you could share behind the scenes that shows you out and about, or testimonials.
Caption inspo: “You + product/service = summer magic. Tag us to be featured!”
7. Creative Inspo/Behind the Scenes
Post Idea: Show the process of creating something -- your space, a design in progress, packing orders, a mood board, DIY project, event, etc.
Caption inspo: “It doesn’t always look glamorous, but here’s what’s happening behind the scenes this week.”
8. Something New, Restocked or Repurposed
Post Idea: Tease a new product or feature something that just came back in stock. OR give an existing product or service a fresh spin for summer. If you’re a content creator, you could bring back an old content series or announce a new one for summer.
Caption inspo: “Back by popular demand / Meet the newest addition to the collection…”
9. Client Love / Testimonial
Post Idea: Screenshot or designed quote from a client, customer, follower or collaborator.
Caption inspo: “Words like these mean the world. Thank you for trusting us!”
10. Summer Moodboard
Post Idea: A visual post (carousel or Reel) of imagery that represents your summer vibe or creative inspiration.
Caption inspo: “Here’s what’s inspiring us right now, from colors to textures to slow moments.”
11. FAQ or Tip (or AMA)
Post Idea: Answer a frequently asked question or share a tip related to your product/service or area of expertise.
Caption inspo: “You asked, we answered! Here’s what you need to know about…”
12. Community Highlight
Post Idea: Feature a collaborator, client, customer, or someone who inspires you.
Caption inspo: “We’re endlessly inspired by the creative people in our orbit. Meet NAME…”
13. Sale, Event, or Promo
Post Idea: Announce a limited-time offer, pop-up, or summer celebration.
Caption inspo: “Mark your calendar: something special is happening this week…”
14. Summer Wrap-Up
Post Idea: Reflect on what the season taught you or your favorite memories/milestones.
Caption inspo: “Thank you, summer. Here’s what we’re carrying with us into fall…”
Don’t forget to join our summer content challenge and post 1x a week for 14 weeks! Comment below with your Instagram handle and tag us @allyouneedmethod in your posts so we can follow along and reshare.
Happy Summer!
Kathryn & Carla
@leemilwardjewelry 💗
So ready for this challenge!